Cannes Lions
OGILVY BRASIL, Sao Paulo / GRAAC / 2008
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GRAACC is a non-profit organization founded to ensure the treatment of children and adolescents with cancer. Nowadays, GRAACC has its own hospital and attends to around 2500 appointments a month. The piece’s objective is to show that with a donation as little as 1 real you can become a supporting member of GRAACC and help fight against cancer in children and adolescents.
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