Creative solution beyond providing a well-branded interactive experience, our goal creatively was to overcome consumers negative predisposition towards products that are supposed to taste great. And be good for you. That meant striking a balance between BodySmarts great taste and nutritional story. We used Flash in the navigation to capture this duality. Users discover BodySmarts by selecting from a list of tastes (taste proposition) or attitudes (buying impulse). Each attributes capture the essence of a product. And once users select a taste or attitude, a data base serves up a corresponding BodySmarts praoduct, including its specfic nutritional information, colour palate, graphics and photography. The result delivers product information in a unique, compelling way.