The Starsky & Hutch Official Website was created to promote the Warner Bros. film version of the classic '70s television show. The website was designed to appeal to the film's 18-35 target audience – reflecting the broad humour and satirical '70s look of the film. Period references are replete in the design and copy, but the features of the site use advanced Flash technology. For example, the Pinball Arcade Game and Who’s Your Wig Guy? features heavily reference the culture of the '70s and humour of the film, yet utilise sophisticated programming and execution.