Cannes Lions
HARRISON TROUGHTON WUNDERMAN, London / FITNESS FIRST / 2007
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Outcome
The monthly uptake of new members rose by 50% for the duration of the activity (2 months). With each new member committing to a minimum 12 month contract the campaign was responsible for generating £36,916 in additional revenue for Fitness First. An ROI of £23 for every £1 invested.
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