Advertise the Upload Cinema concept to the world. Upload Cinema brings web films to the big screen. Create a surprising concept that translates this idea into a poster format.

It started off with some pencil sketches. These were put into illustrator, distilled, and simplified until there was a striking, simple, bold, and sometimes a funny image left.

The posters got lots of recognition in the online communities and blogospheres. They made it onto hundreds of sites and blogs around the world and sparked a lot of positive tweets and retweets