Cannes Lions
Y&R, New York / MTV / 2008
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In a scene where the AIDS virus battles Condom in a Guacamole making contest - the judge chooses Condom hands down. No matter your sexual taste - the Condom is your sure fire way of beating the HIV/AIDS virus.The goal for the execution was to raise awareness for HIV prevention, increase condom use, and drive traffic to MTV's stayingalive.org website.
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