Cannes Lions
CAMPBELL-EWALD, Warren / KAISER PERMANENTE / 2006
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"Cause" follows a middle-aged man's journey as he takes first uncertain steps towards living a healthier life. After a self-reflective moment in a full length mirror he embarks upon a regiment of exercise and diet, all set to Bob Dylan's "The Times They Are A-Changin'." Though he stumbles a little along the way, he continues to press on as we finally see him jogging for the first time. The super fades up: BE YOUR OWN CAUSE
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