A lead generation pack illustrating the wealth of expertise and experience behind Ogilvy Healthcare, crafted into a pointed message: Ogilvy Healthcare knows your business's and your consumer's pressure points. And when the right pressure is applied to the right contact points, you get your energy flowing!Drawing on acupuncture's history and enduring wisdom, its holistic approach to healing, its inside-out knowledge of the human body and its unconventional take on treatment - the art of Chinese healing is compared to Ogilvy Healthcare's communications solutions - a holistic and targeted approach to healthcare marketing.

The programme is ongoing, kicked off by a test run from October 2002 to January 2003.Within that test period, response rate was 33% . Two clients have already signed up out of six prospects - a business of $32,500 - bringing the ROI to $88 for every $1 spent (cost for test phase was $350).