With the extensive changes to the Ogilvy Renault brand, it was felt that the site required a complete redesign in order for it to be reflective of the Law firm’s positioning, brand, tone and manner. The focus of the redesign would be the creation of a more client-centric, contemporary site that would show Ogilvy Renault as a strong and sophisticated business law firm that would provide appeal to an international audience. The site was designed to be intuitive and information rich, but still include a human element to bring a personal touch.