We have worked in healthcare for over 30 years. Agencies and clients talk about digital innovation, new data, multichannel marketing and patient centricity. The conversation hasn’t changed for over a decade.

However, it is people who are at the heart of healthcare. People who work with passion, purpose and determination to improve people’s lives all over the world. It is these people who inspire us everyday, and we wanted to create a platform to celebrate them and their achievements. A platform that would share our everyday inspiration.

We identified 21 heroes of healthcare who work tirelessly to make a difference. From the porter who treats every patient like a member of his own family to the BMX world champion who set up the cycle response ambulance service.

We met each and every one of them, documented their story and documented their story and hailed their achievements across the industry.

We created a limited edition coffee table book, website, short documentary, and exhibitions in leading cities across the UK. The content was cascaded through social media and sent to industry leading publications.

The project was launched on 3 January 2017, the first working day of the year, to ensure maximum impact. Industry leaders began the year with a healthcare hero book and exhibition invite in hand.

Individual ‘hero’ stories are cascaded each week across key social media channels, creating a 6 month social strategy. The content is targeted at specific individuals and organisations, ensuring our message was further shared with their niche audiences.

PME and PharmaTimes have published features on Healthcare Heroes, and are planning future ‘Hero’ features in their publications, both in print and online.

The campaign was shared globally, through international keynote presentations, editorial coverage and social activity. To date the campaign has achieved over 2 million impressions.

Tier 1:

"Healthcare Heroes was a fantastic opportunity to recognise how a diverse range of innovators, beyond the healthcare professional alone, can seek to deliver better healthcare and make a difference to patients.”

Rebecca Lumsden

Head of Science Policy

ABPI

“Thanks for organizing #thepassionproject. An amazing initiative and inspiring #HealthcareHeroes”

Jan-Willem Schmitz, GM

Sanofi – Genzyme, Nordics.

The campaign has been an incredible success. It has inspired the industry.

Our exhibitions were poignant events that provided the opportunity to build partnerships in the wider industry. The exhibitions were inspiring and humbling, and a true celebration of healthcare.

Tier 3:

In the first two months, the campaign achieved over 2000 interactions.

Over 2 million impressions in the first two months

Motivated the industry and built relationships

On World Health Day, engagement increased by 800%

Shared globally through international keynote presentations, editorial coverage inAdvertising health, PME, The Guardian, ABPI, NHS, Financial times.