Cannes Lions
McCANN COLOMBIA, Bogota / PROCOLOMBIA / 2017
Overview
Entries
Credits
Description
The main idea was to come up with new ways to use TV, so we decided to approach Fox Play and pitch the idea of creating a new type of product.
Our goal was to turn TV screens into windows to places in Colombia that - for a long time - were inaccessible due to the armed conflict.
We have created a new kind of TV series,
The world’s smallest “big production”, without special effects and without celebrities.
Windows to Colombia; a window to beautiful places in Colombia, unknown even for people who have lived here the whole life.
Execution
To make this possible, it was necessary to change part of the Fox Play’s platform. A new section needed to be created and in order to be on time for summer holidays it had to be made in less than a third of the time it usually done. The footage was made by a foundation that basically went on an expedition in search for these new places. During the production they discovered ancient cave paintings, new Indian recipes, ingredients and even new fauna.
Outcome
?????
Similar Campaigns
11 items