Media was placed where people could respond to the creative immediately. A basketball hoop was attached to a billboard, with copy that read, “Do Play” and was placed on the grounds of a sports stadium complete with basketballs nearby to encourage people to be active. Walk a mile to your next stop” creative was placed on bus benches. A radar designed to read the speed of a person walking by was placed in shopping malls.

Campaign study results: AwarenessIndividuals who’ve seen, read or heard do> messaging:Twin Cities – 43%Duluth – 65%St. Cloud - 43%Behavior ChangeIndividuals who’ve increased physical activity as a result of seeing or hearing the message:Twin Cities – 57%Duluth – 97%St. Cloud - 99%