Cannes Lions
OGILVY & MATHER, New York / METLIFE / 2011
Overview
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Credits
Outcome
The Good For You Rate had some extraordinary results. During an 11 week test market, the average cost per call was $38. MetLife's historic average CPL for local DRTV was $409.The campaign generated more than 20,000 calls which converted to 887 applications. All, while giving MetLife a unique brand voice with this critical segment.
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