Spikes Asia
MULLENLOWE CHINA, Shanghai / CHINA TELECOM / 2016
Awards:
Overview
Entries
Credits
Background
Bad posture causes neck, shoulder and back pain when using smart phones for internet surfing. The symptom is known as Cervical Spondylosis. There are at least 56 million people diagnosed with Cervical Spondylosis in China. The numbers are increasing by 1 million each year and there is a trend where sufferers are getting younger.
Execution
HEALTHY WIFI was made available at Offices and Public Places such as Shopping Malls, Hotel Lobbies, Restaurants, Cafes, Subways, and Train Stations across 13 cities in China.
Similar Campaigns
9 items