Cannes Lions

HEALTHY WIFI

MULLENLOWE CHINA, Shanghai / CHINA TELECOM / 2016

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

HEALTHY WIFI is an intuitive WIFI designed to correct posture when using smart phones. By connecting to HEALTHY WIFI, the smart phone will only work at an angle of 70 to 75 degrees perpendicular to the ground. WIFI will only be connected when the phone is at 70 to 75 degrees. Otherwise WIFI will disconnect automatically.

Execution

HEALTHY WIFI was made available at Offices and Public Places such as Shopping Malls, Hotel Lobbies, Restaurants, Cafes, Subways, and Train Stations across 13 cities in China.

Outcome

The result within the first month is that 24.9% of users who have tried HEALTHY WIFI are continuing to use it. A reassuring fact that HEALTHY WIFI could help to correct their bad posture when using smart phones.

Similar Campaigns

9 items

Shortlisted Cannes Lions
Apple Watch: 911 Anthem

APPLE, Sunnyvale

Apple Watch: 911 Anthem

2022, APPLE

(opens in a new tab)