"At The Heart Of The Image” is Nikon’s tagline. They believe that each and every person has a unique sense of the world - joy, sorrow, wonder, hope etc. And images can capture these nuances of the heart vividly in the visible world. This believe drives Nikon’s constant innovation to capture better pictures/videos.

To share this vision and get people to fall in love with the brand again, we created Heartography - an innovative camera accessory that enables Nikon cameras to capture pictures triggered by what excites the heart. This technology was used by a dog and its experience and pictures formed an online video that was shared on social media, starting conversations and leading traffic to the Nikon website.

On the website, one can find out how Heartography works, sign up for the trial and find out more about other latest Nikon innovations.

Heartography is powered by a heart-rate band that measures the heart beat and sends this data via blue-tooth to a specially created camera accessory attached to the Nikon camera which triggers a picture.

To launch this project, we applied it on a dog and allowed it to snap pictures whenever it got excited. This experience of the dog was captured in a charming online film shared on social media that drives traffic to a website which demonstrates how this technology works and people can sign up to trial the prototype. On the website, more forms of innovative photography is shared.

As this campaign is breaking on 29 April 2015, post this submission, please visit http://justwonderfulthings.com/heartography/ for latest results.