Cannes Lions
HEAVY DUTY DETERGENT
GREY GLOBAL GROUP GERMANY, Dusseldorf / PROCTER & GAMBLE / 2004
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This campaign is not about stains, it's about the icon - Mr Proper. Breaking the rules of detergent advertising. One spot - one aspect of clean. In "Tomato Showdown" stains stand no chance against Mr. Proper. A pack of detergent and "Boo"! Iconic.
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