Heineken believes that every great city offers an endless adventure within its sky-scraping towers and neon streets and importantly that men should never stop exploring their own urban backyard.

The latest legendary TVC for Heineken sees the ‘Man of the World’ character explore his city by following a mysterious set of cards lost by a beautiful woman. Along the journey he encounters a series of unexpected places, people and adventure. Our Heineken ‘Man of the world’ truly does explore and open his city.

Most of the people in the film are the real crew of the cargo ship we shot on. And it shows. You can't make up those kind of (weathered) faces. We are so grateful they all came on board with us and agreed to be part of it. The rest of the characterful sailors were cast from the unique cultural melting pot of Istanbul which gave us ample opportunity to look for one of a kind faces.

The hero was cast in France where they seem to have an unlimited supply of handsome, charming men who love nothing more than hang around Heineken sets all around the world…Merci la France!