Cannes Lions
WIEDEN+KENNEDY, New York / HEINEKEN / 2013
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Valentine's Day. The stakes are high. Love is on the line. You can't go wrong with a nice dinner, but the right restaurants fill up quickly, and if you don't act fast, your only reservation is going to be at the doghouse, table for 1.
Knowing young men can be forgetful when it comes to romance, Heineken helped them out by making dinner reservations weeks in advance at foodie hotspots in NY, LA, Chicago, and Miami, then giving them to guys in last-minute need on Twitter. All they had to do was #tweetforatable.
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