The brief was to to increase the visibility and understanding of the Heineken Legendary Date campaign, to demonstrate Heineken legendary behaviour and to generate maximum word-of-mouth in target audiences.

The final design was developed with the help of the best Bulgarian architecture, specialists in robotics and interactive teams. It was inspired by the Heineken star, each ray giving you different options to sit or lean while waiting for you date. Its functionalities were developed thinking of what is required for a legendary date – music, light and pictures to make a date memorable.

On the opening day The Date Place 'met' more than 500 people and was launched 400 times. For the first 2 weeks, the installation was activated another 2,500 times.Since the beginning of the campaign Heineken’s Facebook page has 68,000 new likes – an increase of 400%.