Marketed in over 180 countries, Heineken is the world’s most international beer. Heineken has been produced in Brazil since 1990 by Femsa Cerveja Brasil and has been consolidated as a special beer brand for those who seek quality, taste, innovation and mainly style. It is a 100% natural product, without preservers, produced with type A yeast – exclusive of Heineken, 100% malt and special hops, which give it a refined, marked and consistent taste, deserving international awards.

The final design complies with the world’s brand signaling, but proves to be bold both in the art (a globe that turns as a kind of planet) and in the final animations. Totally made in Brazil, this design won respect from the Dutch head office by "avoiding" conventional designs without loosing identity and the brand’s global proposal.

Six months after its launching, organic visits to the website tripled. The old fan consumer was fascinated by the project and the new user could understand, in the website navigation experience, the brand’s whole conceptual proposal.