Creative Concept: Go Beyond Media ADs:Idea 1: Create rules by myself.Idea 2: Breakthrough the limit.Idea 3: Conquer myself.Others:Heineken encourages you to go beyond and breakthrough the following 4 Milestones. Every Milestone, Heineken will send an E-mail to expose the next mission.1.Redefine yourself? Introduce you in a new way.2.Create together? Create a self-portrait, and make a huge Heineken portrait with everybody.3.Unknown adventure? Shoot an arrow on the map, visit the fresh spot. Take a picture and upload.4.Meet you there? Invite a friend in the site, and meet him/her. Take a picture and upload.