To reach our audience in the most defining moment of Valentine’s Day, at dinner, we created the ‘well beered’/’good-beer’ menu. A menu that challenged men to declare their love in the most unusual way. Whoever was able to read 3 sentences without letting on to his girlfriend that he was reading them from the menu, would take home a special Kaiser basket.

More than 72,000 views on YouTube, generations of spontaneous media in blogs and relationship sites. Together with other actions of this campaign, the Well-Beered/Good Beer Menu help to triple the brand’s consideration and also elevate the preference by 5 p.p. and an increase of 11,4% in the tasting index.