We partnered with one of Australia’s premium outdoor media providers to execute Australia's first live feed interactive panels. We positioned these panels in CBD locations with high foot traffic across four Australian capital cities. The panels served as a vessel for live interaction and conversation between our live video-streamed brand ambassador and passers-by, who were challenged to prove their worth.

Pedestrians were judged immediately on how well they carried the conversation by our team behind the scenes. Depending on the location, the prize awarded was either general admission tickets for them and three friends (in Melbourne) or a chance to win an all-expenses paid VIP experience for them and three friends including flights, accommodation, helicopter transfers, grand stand passes to the Melbourne Grand Prix and VIP tickets to Heineken Saturday (for all other cities).