We went tactical, creating integrated activations that were sexy and fun with a little bit of naughty. The fruity, “80’s” inspired, porn viral movies were played in our viewing cans, coupled with campus promotions such as teaser “pear-up” cards and KarmaFruitra positions. These excited the students to try the new flavours, raising awareness for Just Juice and the competition to go to Las Vegas.

An average of 2000 students attended the activations, with queues of people waiting to watch our movies. We created a naughty buzz with students experiencing ‘what happens when two fruits get together” on campuses, around the country.