Heineken is the world’s leading premium beer brand. Available in all but five countries on the planet. Its progressive DNA and iconic brand identity provide an ongoing creative challenge: to stay true to the brand personality, to design exciting statements while the product never changes, to fit in all cultures of the world. And all of this in the context of a conventional and heritage dominated category.

Open collaboration is the key to all the work we do for Heineken. We share a creative passion to design powerful icons. Every Heineken collaboration is a delicate yet exciting game – a game in which cherishing and challenging are the only two rules that apply. Adding flashes of excitement in everything we create to keep Heineken part of the conversation. And in het case of the Star Bottle, we emphasized the power of simplicity.