At Ireland’s biggest music festival Electric Picnic, we activated a responsible drinking campaign, Heineken Waterfall.

A world first, we took over and ‘pimped-up’ the normally drab ‘Water Stations’ at the festival to encourage festivalgoers to drink water in between beers to allow them to moderate their drinking and enjoy more experiences.

Once 500 gallons of water was consumed each day, magic ensued. Deep in the forest, a 50ft-illuminated waterfall came to life, printing messages with festivalgoers favourite moments captured that day. Word soon spread, with the volume of water drank at the festival increased by 30% over the previous year.