Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / HEINZ / 2013
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Heinz Baked Beans has many local competitors. The brief was to set the brand apart by focusing on its incredible heritage. We had the realization that Heinz Baked Beans was actually the original baked beans. That means it was around before there were planes in the sky, before there were cars on the road, and even before a couple things that we nowadays inextricably link with the eating of beans on toast.
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