Cannes Lions
WIEDEN+KENNEDY, New York / HEINZ / 2022
Overview
Entries
Credits
Execution
Black cuisine, Black culture and Black businesses have made an indelible mark on the best parts of America, but often haven’t received the recognition or accolades they deserve. Being a major player in the food and beverage industry, Heinz is able to put a spotlight on some of the best small businesses in the country and that is what we set out to do with our podcast.
With the help of Adrian “Soul Scholar” Miller – a food writer, James Beard Award winner, and certified barbecue judge – we told these stories in an authentic and heartfelt way. The podcast series consists of six episodes, each highlighting a different Black-owned restaurant and sharing their history and background. Each episode is accompanied by an illustrated GIF depicting elements unique to the restaurant, illustrated by three Black illustrators.
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