Cannes Lions

LOW FAT CHEESE

EXXTRA KOMMUNIKATION, Zurich / MIGROS GENOSSENSCHAFTS-BUND / 2006

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A wedding party at a beautiful old villa. If only the groom weren’t so drunk! The bride is totally appalled by him stumbling about, taking a leak in front of guests and making a fool of himself.

When he finally gives her the I’ll be waiting upstairs look, she almost feels obliged to join him, but thankfully, finds a good excuse not to: a cheese platter. She starts eating – and is still eating when all the guests have left and it’s dark outside. “Good to know there’s food you can go on eating for ever. Léger. The very light cheese.”

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