Cannes Lions

HEINZ HOT SAUCE

LEO BURNETT VENEZUELA, Caracas / HEINZ / 2009

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

A real burned hole was made in the middle of the three pages we bought, starting from our Heinz Hot Sauce ad, and going through other magazine content and recipes.

Outcome

Heinz Hot Sauce is actually the second choice of Spicy Sauce in the market, but now it’s considered as a strong alternative against the leader.

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