It is estimated that 2% of Brazil's population is trans, that's about 4 million people. 80% of them are expelled from their houses and 90% of trans women have to work in prostitution to survive.

The process for trans people to legally change their name requires about 17 different documents and costs a lot of money. And because of all these factors, less than 0,1% of the trans community change their names, every year.

Without this change, a lot of them will suffer some kind of discrimination when presenting their documents to get health care treatment or to open a bank account.

With this powerful data in our hands, we wanted to make a campaign that would not only put trans people in the spotlight, but also make a real difference in their lives.

In partnership with ANTRA (The National Association of Travestis and Transexualsof Brazil), we created an online movement called "Respect My Identity" pressuring the government by proposing a new design for the ID.

This means that all trans people who haven't legally changed their name would also feel included and respected by their documents.

In response to the new ID approved by the government. We created an online petition with a new redesign for the brazilian ID. We attached the signatures to a Public Civil Action. That was accepted.

We divided the campaign into 3 major moments: creating empathy, seeking allies, and time for action.

Through social media, we explained why the new ID was harmful to trans people and what was our proposal. We created a website with an online petition where people could sign and support the cause. After reaching relevant numbers in the petition, we focused our communication on Civil Public Action to help pressure the legality of the proposed document.

From June 2022 until now, in 2023. Currently, the project is on its second year of helping Trans People and their identities be respected.

We divided the campaign into 3 major moments: creating empathy, seeking allies and action.

For the first part,we used the film and posts on social networks to demonstrate several situations that seemed commonplace for cisgender people, but that can generate traumatic episodes for trans people, such as looking for a job, seeing a doctor or going to a party.

In the second moment, we presented what the proposed new document would mean in a practical way for the community and we launched an online petition to prevent it.

After reaching relevant numbers in the petition, we focused our communication on Civil Public Action to help pressure the legality of the proposed document.

We also took the opportunity to deepen the public knowledge of ANTRA, the association responsible for the Civil Public Action against the new document, by also showing all the other important jobs and victories they were responsible for.

In November 2022, we had our first victory: the Federal Public Ministry asked for the suspension of the new ID.

But the real victory is for the Trans Community, who will have their real names featured on their identities now.

The project is on its second year helping trans people change their dead names to their real names.