The Challenge:

Being a market leader and hasn't been communicating for a year, Heinz challenge was to communicate and remind the consumers of Heinz ketchup in an innovative way that is different from the previous communication messages.

Key Objective:

increase the frequency of usage and maintaining market leadership

We set out to uncover what is it about Heinz Ketchup that makes it the world's favorite. We found that without Heinz Ketchup many people are unable to enjoy their food, some even consider the food lacking character without it.

To the extent that only Heinz completes it.

In short, Got Heinz, Got Food

The campaign creates a buzz amongst the viewers on the 1st few days as it introduces a new style of design.

It is a strong come back for Heinz in the Egyptian market after a year