The challenge of this project was to create a campaign where both Sabritas and Netflix could equally capitalize on their partnership, encouraging the screening of "Rebel Moon" while also promoting Sabritas chips and its natural ingredients

Topics that are always relevant for adult audiences, but not so appealing for younger generations.

That's why this was a unique opportunity to reach a younger target in an unconventional way.

The campaign aimed to showcase the partnership between Sabritas and Netflix, focusing on innovating how promotional content supports feature films. Recognizing the potential to captivate new audiences through narrative-driven marketing, the partnership endeavored to create a standalone piece to enhance the 'Rebel Moon' viewing experience and highlight Sabritas chips' commitment to natural ingredients, local farming, and its simple recipe of 'potatoes, oil, and salt.

The plot line of the Rebel Moon involves a group of farmers is threatened by the arrival of the Empire's ships with the aim of taking their harvest. This campaign by Sabritas, in partnership with Netflix, recreated the story in a new setting: Sabritas potato fields, featuring a 5-minute short film to re-tell the story of Rebel Moon.

Targeting viewers aged 18-35 who enjoy movies, science fiction storytelling and snacks, particularly potato chips, we utilized the Netflix streaming platform to debut a 5-minute short film as a prelude to Zack Snyder's 'Rebel Moon'.

Additionally, we amplified the campaign through 360 media plan, using short format content that invited movie enthusiasts to watch the full version branded film.

For the first time, during the launch Zack Snyder's 'Rebel Moon', Netflix broadcasted the promotional short film within the Netflix platform, as a prelude to the real film.

The short film "Invasion" appeared on Netflix, Broadcast TV and YouTube, and was amplified through social media (Instagram, TikTok, and Facebook) and sales promotion, setting new benchmarks for promotional content in Mexico.

For the first time, Netflix broadcasted the promotional short film within the Netflix platform, as a prelude to the real film.

“Rebel Moon” spent three weeks on Netflix's top 10 list for English-language movies in Mexico. “Invasion” reached a total of 98 million views and leveraged narrative-driven marketing to elevate brand visibility and viewer engagement, establishing a new model for brand and streaming service collaborations.