Interactive labels were stuck on the back of Heinz bottles. Each label featured jokes, bloopers, quotes and other trivia that made for an interesting read. The copy for the same was printed upside down. So, while the Ketchup took its time to come out, the user could have a good laugh.

The exercise brought a smile to each and every one of the ketchup users. In fact, some amused customers even asked if they could take home the bottles with the "funny labels".