Our key objective was to bring the idea “Experience the high culture of taste” to life in a way that fits to the character of the brand.

The whole campaign design was developed out of the bottle design: black and white and minimalistic. The drawing styles of the single ads fit to the worlds they show. For example, more edged and rune-like when it comes to the viking-motif or more like a drawing on an old greek amphora.

The poster campaign lead to a sales uplift of 12% in trendy bars and nightclubs. A positive effect in addition was the huge request by existing customers for the artwork. The posters have been out of stock within a few days.