Cannes Lions
ALMAPBBDO, Sao Paulo / BOTICARIO / 2016
Overview
Entries
Credits
Description
We open on a romantic guy picking roses in a greenhouse. He fills some large bags with petals and carries them to a truck. Cut to the guy driving the truck down a road. After some time, he reaches an airport where a helicopter is waiting for him.
Cut to the helicopter hovering right above a penthouse. The guy starts to create a shower of petals, to get the attention of the beautiful woman who lives there.
The woman is visibly thrilled as she looks on at the beautiful scene. The guy feels like a hero. Suddenly, the woman calls someone who’s inside: a handsome man who comes out wearing only a towel around his waist.
He also thanks the romantic guy for the surprise, right before being hugged by the woman. The handsome man is holding a perfume by O Boticário. We hear a VO: Don’t complicate what’s simple.
Similar Campaigns
12 items