All creatives as well as the video clip centred around the cartoon frog who danced and sang with kids, showing them how to do it so that they can proudly say “I Can Do It Myself”. Additionally, we also encouraged interaction via a raffle where mums could send in a photo or video of their kid doing the Kandoo song & dance.

We reached 40% of kids 3-6 years, and 15% of mums (by co-viewing).The kids sent us lots of photos and videos which showed how they loved to sing and dance with Kandoo and the mums after all started buying our product more and more as shares were boosting.