In Canada, Hellmann’s is known as the REAL Mayonnaise, because it’s made from 3 simple ingredients: eggs, oil and vinegar. For 3 years, we’ve been on a mission to help Canadians eat real through our Hellmann’s Real Food Grant Program. This year, we helped the Camille Elementary School in Alberta update their cafeteria with real food appliances and improve their menu. Then, to help the school celebrate its new commitment to real food in a big, loud, PR-garnering way, we organized a surprise event for the students: our “Eat This” monster truck flattened their old deep fryer on the playground. We captured the whole thing on film and produced “Bye-Bye Deep Fryer”, an online film meant to inspire others to eat real, with help from Hellmann’s.