Our mockumentary about Franc Riemère: The rise and fall of a man who revolutionised helmet holding – reached more than 1,2 million viewers on YouTube. The search for Riemère´s successor encouraged more than 20,000 fans on Facebook and twitter. More than 2,000 applicants had submitted a picture in which they are demonstrating their skills. The winner was present at the start line in Monte Carlo, enjoyed VIP status and became the official helmet holder of the Volkswagen Motorsport Team.

JURY: Banner translation: We are looking for the best Helmet Holder in the world.