Usually, commercials for helmets are all about injuries and ‘being safe.’ We thought of a different way to talk about how to take care of your head, and that was to talk about all the funny, crazy, unusual, sweet and embarrassing thoughts people have. We found a woman that is convinced that the Government is bugging everybody. She has written a book about it, and made a rap-movie on YouTube. So she talked about the microchips which are everywhere, and on everything.

It´s not wrong to be a bit cuckoo. Our comment is that ‘Whatever you have up there, take care of it. Use helmets.’