The client is a charity and has very little funds to spend on marketing therefore we have to make a tiny budget go as far as possible.

We came up with a campaign that gets people to reassess just how amazing childhood and children are. Their amazing capacity for invention and learning. To do this we commissioned different conceptual illustrators to work with us to come up with the right solutions. We wrote lines, they brought them to life. And vice versa. It was a unique collaborative process that allowed us to push both ours and their thinking to deliver something very different.

The posters ran across London but concentrated in and around the area of the museum itself. There is a huge population of people around there that haven’t been tempted into the museum because of misconceptions about its purpose. We are changing that. Post campaign, the museum has seen a double-digit percentage increase in traffic. Plus the prestigious V&A museum is now selling the posters, which can only help spread the word.