Young men with hemophilia do not consider logging their bleeds one of their priorities — and their long-term joint health was suffering. We created HemaGo, an app that made it easy to log bleeds. And we launched it with a disruptive campaign that spoke to this notoriously unreachable audience in a way that delivered remarkable results.

We created a true multichannel approach to reach our target:

•Print ads in HemAware broke the book with a webkey that our production team worked to place in the ad itself.

•Dimensional direct mail contained a webkey for instant download.

•Banner ads made downloading the app just a click away.

•Emails took a more informative tone and urged customers to “Download now.”

•Our promotional video was available on line and shown at hemophilia chapter events.

Each tactic we employed stayed consistent with the campaign and made downloading the app incredibly simple.

•More than 700 downloads within a small patient community

•More than 300 patient profiles created

•Approximately 2500 entries logged