The target was to create awareness about World Diabetes Day - November 14, 2008. Diabetes is the fastest growing pandemic; it's almost an invisible disease - you can never tell, who has diabetes, when you look at people in the street. The idea was to freeze the individuals who have diabetes in the scenes, and let them tell their story. It could be anyone, who has diabetes, young, old, skinny, fat, athletic or lazy. We wanted to avoid the typical 3D setup - all the shots are therefore real footage and lines etc are removed afterwards.