We publicize the launch of the program with a series of posters that bring together different bands.

The posters were distributed to radio listeners and sent to top advertisers as a media kit.

As in the program, the bands are linked to one another.

The concept of campaign is "One band inspires another. Together they inspire you".

In each poster, at least four different techniques were used: woodcutting, painting, cutting and pasting, digital illustration, serigraphy, photo and distortion.

Three art directors and designers participated in the production of the posters in a month and printed more than 1,000 units in total.

In addition to joining the names, layouts also have joins of band elements, album covers, lyrics and song names.

Last year, the Mundo Livre FM audience grew by 48% and affinity with the public increased by 62%.

The number of advertisers grew by 67% in one year.

Hereditário Is the program with more advertisers of the radio.

Hereditário is already the program with more audience of Mundo Livre FM.