Korea was under colonial rule for 35 years, from August 29, 1910, to August 15, 1945.

During this time, many Korean citizens stood against oppression, fighting for their country's independence. Among them were 2,596 brave young students.

Student independence activists faced harsh consequences for their involvement in the national liberation movement, including imprisonment and expulsion from school. Binggrae, long-standing supporters of patriots' descendants since 2018, aimed to honor these students with the graduation ceremony they truly deserve.

Heroes' Belated Graduation: The Honorable Ceremony for Student Independence Activists Who Missed Graduating Due to Their Involvement in the Independence Movement.

We wanted to bring attention to the unjust fact that they were expelled for participating in the independence movement and to offer them graduation now, liberating them from the label of "expelled students." Thus, we initiated a campaign to hold a graduation ceremony for them.

Since the original patriots are no longer with us, we invited their descendants to a meaningful graduation ceremony.

The most belated graduation, and the most special graduation.

We utilized technology to achieve greater PR effects and to provide deeper emotional impact to the target audience of our campaign. Using AI deep learning and de-aging technologies, we restored their school days appearance which couldn’t be found. The rejuvenated images, together with their notable records, were thoughtfully assembled into a yearbook, which was then presented to the activists' descendants at the ceremony. And then, we restored a representative of student independence activists as a hologram for a special and touching graduation speech.  The descendants' tears evoked empathy from many people because they were ‘parent-child relationship’ before being independence activists.

We contacted descendants of student independence activists spread across all regions of South Korea, one by one. And we prepared an honorary graduation ceremony for them. The ceremony was held at the Independence Hall of Korea to enhance its significance, and key national figures responsible for veterans' affairs also attended. At the event, the descendants of the independence activists received diplomas and graduation albums of restored images they had not been able to receive during their lifetimes. Also, we restored a representative of student independence activists as a hologram for a special and touching graduation speech leaving many attendees deeply moved. Furthermore, we donated graduation albums to schools and libraries nationwide and held exhibitions. TVING, South Korea's most popular OTT streaming service, which had never posted original content other than its own, adopted 'Heroes' Belated Graduation' as its first original content.

-13.7M+ VIEWS and 54.6M+ IMPRESSIONS Just In A Week
(From Social To Traditional Media)

-Extensive Media Coverage (Without Media Coverage Request)

- Naturally spread across YouTube influencers, online communities, and social media (Without Any Media Spend)

-The citizens of South Korea highly praised "Heroes' Belated Graduation" as the best example of utilizing AI technology in CSR and creativity. And above all, the Ministry of Patriots and Veterans Affairs' initiative has enabled our heroes to graduate after a century and receive a diploma in the name of the country, shedding their label as 'expelled' students.

-With the support of positive consumer responses, Binggrae recorded an 'A' grade in the Korean ESG Standards Institute's ESG evaluation for five consecutive years.