We wanted to demonstrate one character’s amazing ability; the ability to stop time. So we did it in real life with the help of about 60 event participants who were asked to pose statue-still.

We also froze over public drinking fountains, as well as drinks poured at cafes. Coins that were dropped for buskers were suspended in mid air, skateboarders were paused on ledges mid grind, a courier was stopped in the middle of toppling over with his delivery, etc. At the scene pavement signs read, “Someone can stop time. Heroes. 8:30pm tonight. TV3”.

After being seen and filmed on mobile phones and cameras by thousands of passing people, an mpeg of the event was then virally sent out the same day, to an even wider audience, to build hype for that night’s episode. TV3 boasted an impressive 31.4 rating on launch night. The highest rating show in its timeslot.