Old Vinyl records are made of carbon. This type of carbon can be found in the black tattoo ink. So we create an extreme demo: we destroyed old records to transform them into an ink made of pure rock.

We took over a tattoo shop for one day. It was a 24 hours tattoo marathon summoned by our own social media. A relevant small idea to generate immersive engagement of our audience. So immersive that it was tattooed on the skin of our target.

24 Hours of tattoing.

10 great tatto artist.

Hundreds of crazy tattoed fans.