A low budget project is difficult to handle. Normally such clients get a place on a poster board with one of up to 30 other clients. But it's more important to hit the target group directly, like on the Internet with banner advertising. The team analysed the target group and connected it with the political situation in Hamburg and the world. They found out the perfect place (where there are many demonstrations at the moment), the perfect time (with these demonstrations and the imminent war). This opened the people's minds more easily for Amnesty International.