To illustrate the power of marrying business strategy with technology, we invited a series of CIOs and CEOs of large global enterprises to discuss their business challenges and what role technology plays, through 30 minute live webcasts. To ensure credibility HP partnered to deliver the content via trusted and credible media sources. In addition ROI tools were added online enabling a more rigorous demonstration of the proposition from HP.

Metrics tracked via registration process for program access, audience interaction with content and surveys. Qualified leads passed to sales-force.80% started viewing HP as trusted advisor after viewing Change Artists. Sales-force use the program to drive conversations with clients. “Change Artists is opening doors within Reuters”- Binesh Albuquerque, Reuters Account